USATF: advertising campaign

I was the Art Director and Designer on a team of six competing against 15+ teams for my capstone project. Spoiler alert: our team won. 
The ask was to develop an integrated campaign driven by a central theme that leverages the 2020 Olympics and creates awareness for the top USA track and field athletes heading into the 2021 World Championships. We aimed to highlight not only the athletes and their upcoming event, but track and field as a whole in the US.

campaign was not executed due to covid.

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a cameo we featured of olympian ryan crouser during our final pitch to our client and members from wieden + kennedy.

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