prevedere analytics inc: website design
roles: content strategy, brand ideation, ui design, ux design
team: ux designer, ux strategist, product manager, web dev
scope: low to high fidelity design and handoff
tools: adobe xd, figjam
Prevedere Analytics is a software company specializing in data management to support clinical judgment. The healthcare industry is a complex space and eldercare technology is in the dark. Prevedere aims to bridge the gap between patient care and family/patient awareness. We looked at the first design of the website and concluded it wasn’t quite grasping the company’s mission adequately. Two main challenges we faced were displaying credibility as a new company and refining the brand identity. My role with designing Prevedere’s website was to define the brand, create a design system and prototype the mobile site.
ideation phase
After analyzing our research and redefining our content strategy, I mapped aspects I wanted to include into each page. My team and I focused on establishing a seamless way to present data in an informative way but also to tell a story. Our design decisions centered around consistent components, simple interactions and an intuitive experience.
ui kit
Creating the mobile UI kit was integral for two principal reasons: ensuring scalability and integrating other members into our system. Our design system provides consistency to our users and helps eliminate technical gaps with our team.